3 MLM Growth Profile
3 MLM Growth Profile
Examine closely a MLM business and you'll discover that it fits into one of three distinct profiles.
The first one is what you wanted to achieve when you entered network marketing. It's what all of us heard and pictured when we started in MLM. We never imagined it happening any other way.
The second is what happens to strong leaders who don't have a proactive focus on bringing in top tier people. The MLM organization turns into a "job". More MLM leads won't solve this problem. More prospecting towards top tier prospects will begin to turn it around.
The third is the revolving door we see a lot in MLM today. "Get rich quick" becomes the battle cry. Who has time for creating long-term wealth? Lots of lower tier people…lots of attrition…and an opportunity cost that is high. No real hope of reaching personal economic goals or achieving personal satisfaction.
Now, you're asking yourself, "what does optimizing MLM leads have to do with profiles of growth?" Everything. MLM is purely leadership driven. People move products. Volume follows people getting in. Everything starts and ends with our prospects.
1 - Geometric & Exponential Growth Business - S Curve
Characteristics:
- A true business
- Creates both residual and passive income
- Gain maximum leverage of your time and money
- Is stable with continuous growth because of leadership "factory" focus
- Builds retirement income
- As the business grows, you make more, and work less
Recruiting Process:
- Proactive through many marketing "pillars"
- Culturally Targeted…organization knows who are ideal prospects
- Organization has clear value engine to bring to market (clarity)
The People: (Heavily weighted towards the upper tiers)
Key attributes -
- Entrepreneurial - Want to be in business
- Long-term thinkers - Willing to invest several years to make full-time income
- Persistent - Not easily deterred by negatives from family, friends, and prospects
- Ethical persuaders - Seek win-win in recruiting and building organization
- Understand business - Know business needs a vision, systems, processes
- Credibility - Can get people to meetings or onto conference calls
- Leadership - People follow them and trust their recommendations
- Contacts - Have a "warm" market that's been nurtured over time
This group makes up approximately 23% of a good business or mlm opportunity lead list.
2 - Linear Growth Then Levels Off
Characteristics:
- Self-Employment model
- Trade time for money
- Little or no leverage
- Must continue to work in the business to maintain it because of missing leadership
- Requires 50-70 hours per week time commitment to maintain
- As the business grows, you have to invest more of your time into it to maintain it
Recruiting Process:
- Initially starts with top tier people but lack of focus causes everyone to "sponsor down" quickly
Generally a handful of heavy hitters driving the business.
Reactive - No marketing pillars to "attract" top tier people
The People: (Heavily weighted towards the middle tiers)
Key Attributes:
- Mid-level credibility
- Limited sphere of influence (People tend to question their recommendations)
- Because of this, they want to focus on building a business outside their warm market
- Not overly persuasive or persuasive with manipulation
- Tendency to be swayed by others opinions
- Tend to give up easily, and move on to the next opportunity
- They typically recruit two to three people into the business
- You will find the majority of the MLM "junkies" in this group.
This group makes up approximately 57% of a good business or mlm opportunity lead list.
3 - Diamond Shaped Growth Business
(Most often-seen shape of an individual MLM organization)
Characteristics:
- Grows and dies
- Leadership comes in and leaves quickly
- Relatively short life expectancy
- Over time, you work more and make less money
- Very unstable
- No long-term wealth creation
- Opportunity cost high
The Recruiting Process:
- A very small number of top tier people at the top
- Usually the growth is driven by tight core of people
- Middle tier people in the middle of the organization and lower tier people at the bottom
The People:
- Lower tiers anchor the organization
- Little to no credibility
- Small circles of influence
- Limited resources available for prospecting
- Can't attract what they aren't
- Not taken seriously by prospects
- Don't take the business seriously
- Quit auto-ship quickly
- A lottery mentality…looking for something for nothing, or "fast money"
This group makes up approximately 20% of a good business or mlm opportunity lead list.


United States were protected by colostral immunity. Blood samples were collected between 24 and 48 hours of age to determine the level of serum IgG (which represents 90% of all immunoglobulins transferred to calves by colostrum) from 2,177 calves, which represented 598 farms. Of the calves tested, only 59% had absorbed sufficient immuno-globulins from colostrum to achieve adequate levels of serum IgG (defined as 10 mg/ml or more). This means that over 40% of calves on today’s dairies have experienced failure of passive transfer (FPT) or, in other words, they have not received adequate amounts of immunoglobulins.
The colostrometer works by measuring the specific gravity of colostrum and then takein advantage of the linear relationship between the specific gravity of colostrum and its Ig concentration (graph 1). This relationship provides an equation, through regression analysis, to estimate colostral Ig concentration from the specific gravity of fresh, whole colostrum. The colostrometer evaluates colostrum quality (or Ig concentration, mg/ml) as superior – 50 to 140 mg/ml, moderate – 20-50 mg/ml, or inferior - <20 mg/ml. These quality levels are also coded by color on the colostrometer as green yellow and red, respectively (Fleenor and Stott, 1980).
is superior when, in actuality, it is an inferior colostrum. Most colostrometer manufacturers recommend a temperature of 20 - 25°C (or about room temperature) for measurement of colostral specific gravity. Studies using a colostrometer found that at temperatures lower than 20°C the colostrometer will over-estimate Ig content, while at temperatures higher than 20°C it will under-estimate Ig levels. For instance, colostrum measured as excellent quality at zero to 5°C (32 to 41°F) can be evaluated as poor quality at 35 to 40°C (95 to 104°F). Consistent temperatures for colostrum readings are the best to monitor quality. In general, the colostrometer allows for simple, rapid and low cost analysis of colostrum for selective feeding.

increases, up to 2 liters, serum Ig concentration increases (Graph 2). Stott et al. (1979c) demonstrated that the greater the quantity of colostrum fed at the initial feeding age, the higher the serum Ig concentration in the calf. These factors interact so calves whose initial feeding of colostrum is at progressively older ages need less colostrum to reach maximum absorption which is represented by a progressive decline in serum Ig concentration with increasing age. 0246810121416Serum IgG (mg/ml)048121620240.5 L1.0 L2.0 LAge (hours) at first colsotrum feedingGraph 2. Serum IgG concentration in calves fed three amounts of colostrum
Thus, length of absorption time is reduced with delayed feeding (for example, calves fed at birth had 24 hours to absorb Ig, while those not fed until 24 hours of age, had only 8 hours of absorption time). By increasing age of first feeding of colostrum and therefore decreasing the length of absorption time, calves have increasingly less chances to absorb sufficient quantities of colostrum to achieve 10 mg/ml of serum IgG. In the same study by Stott et al. (1979c), age at first colostrum feeding resulted in over 59% of the calves fed colostrum at 24 hours of age were unable to absorb colostral Ig (graph 3). This proportion declined to 30% when fed at 20 hours, 17% at 16 hours and 3% at 12 hours. All of the calves fed colostrum prior to 12 hours of age absorbed all classes of Ig. This study concluded that calves not ingesting colostrum by 12 hours of age are subject to gut closure before any Ig absorption takes place. 020406080100Percent of calves012162024Age (hours) when colostrum first fedGraph 3. Percent of Calves Absorbing Colostrum
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